Urbana Country Club
Membership & Event Collateral
Overview
During my time as an in-house designer for the Urbana Country Club (2017-2020), our team developed all marketing materials for the Club. We worked directly with GM and Marketing Manager and were responsible for everything from design, art direction, photography, videography and copywriting. We worked directly with printers on all printed materials and coordinated with the Marketing Manager for all digital applications of collateral.
Application of the UCC brand to all materials—from brochures, to event materials, to golf collateral, and web/digital materials—required constant flexibility and reevaluating needs based on the collateral and needs of the membership.
Roles
Lead Design
Illustration
Project Management
Print Setup and Production
Photography
Copywriting
Welcome Brochure
Golden Ticket
Golf Guest Certificates & Other Materials
UCC Course Illustration
I was commissioned to create a hand-drawn, detailed illustration of the Urbana Country Club’s golf course. Elements like the logo and an illustration of the course architect, Tom Bendelow, were added as well as a nod to the course’s long history. The original hangs in the Club today and a limited run of prints were sold to the membership. Elements of the illustration were used in many of the golf marketing materials seen above.
UGolf Brochure
Cover of trifold brochure
Trifold Brochure introducing the program
Supplemental materials for subsequent events
The Scene Magazine
Editorial Layout & Illustration
Club Event Collateral
Country Club events had to take on a life of their own so the visual style would have to be adapted and adjusted based on the event requirements.
Wine Club Invitation
Honey Bottle Label
UCC has a bee hive on the property and every year would harvest the honey to give as gifts. For the 2017 harvest, I created a custom label for the bottles to show the exclusiveness of the product that was produced right on UCC grounds.